Peter Bryan Onco-Health Initiative (PBOHI) is a youth-led, tech-powered organization committed to transforming cancer education, prevention, and care across Africa. With a focus on innovation, empathy, and grassroots advocacy, PBOHI empowers communities with the knowledge and tools to detect cancer early and support those affected. The organization serves as a bridge between underserved populations, healthcare providers, and policymakers using technology, storytelling, and partnerships to close the cancer care gap.
When PBOHI approached us, the initiative had a powerful mission but lacked a clear and compelling brand identity that could match its impact. There was a need for cohesive messaging, a visual identity that could resonate across both digital and grassroots channels, and a website that could serve as both a resource hub and engagement platform.
Tooth Agency worked closely with the PBOHI team to deeply understand their story, community, and ambition. We focused on building a strategy that translated their values into a consistent brand experience. Our approach included developing a complete brand strategy, messaging framework, website content architecture, and a sitemap that allowed both donors and community members to easily engage with PBOHI’s mission and programs.
The rebrand has elevated PBOHI’s presence across multiple touchpoints, positioning it as a bold and modern voice in cancer advocacy in Africa. With a distinct and purpose-driven identity, a structured website content strategy, and clear, empowering messaging, the brand now communicates its vision with confidence. The new brand assets allow PBOHI to attract partners, inspire volunteers, and build credibility with local and international audiences. As a result, PBOHI is better equipped to expand its outreach, mobilize action, and lead the fight against cancer from the ground up.
